Campaign Case Studies

In 2023, TPCSA implemented a groundbreaking expansion of its communication strategy by incorporating full digital campaigns to support specific legislative priorities. Utilizing a comprehensive "surround sound" approach, I utilized sophisticated audience targeting, explored new platforms, and swiftly mobilized advocates to ensure lawmakers repeatedly received their messages. The initiative involved seamless coordination with TPCSA staff, streamlining workflows to create and disseminate tailored research, testimony, and talking points for various public charter school advocates. The successful campaigns achieved significant outcomes, including the passage of a landmark anti-discrimination bill by the Legislature, ultimately safeguarding millions of dollars for classrooms.